Monday, February 16, 2009

Men Margarinalized?

Ok, this is worth a email campaign.

Becel together with the Heart & Stroke Foundation has margarinalized Men?

The article says it all (link to it via post title above), but on the Unilever Becel product page provides these non-gender specific statistics:
  • about 17 million people die of cardiovascular diseases, particularly heart attacks and strokes every year.*
  • High cholesterol causes a third of all cardiovascular disease worldwide.*
  • By 2020, heart disease and strokes will become the leading cause of death and disability worldwide, with the number of fatalities likely to reach more than 20 million a year - and by 2030 the figure will rise to more than 24 million a year.*
  • For a 40-year-old man, a 10% reduction in cholesterol will halve the risk of heart disease.**
[the asterisks refer to nothing on the page, another oversight perhaps?]

In the past we have been conditioned to believe that Men suffer disproportionately from strokes (although women are catching up) when did this stop being relevant? (Ok, we get the 40 year old middle aged male line - but we still have no idea of the size of the problem for Men.)

I think an apology and recognition that Men are most effected by Heart & Strokes would be in order.

Heart and Stroke Foundation of Canada
222 Queen Street, Suite 1402
Ottawa, ON K1P 5V9
Telephone (613)569-4361
Fax (613)569-3278

Becel is a product of Unilever Canada

Unilever Canada Inc
160 Bloor St East, Suite 1500
Toronto, Ontario M4W 3R2
T: +1 416 963 4009
F: +1 416 964 8831

[Update: 2009Feb 20 Today i found the source of this complete Misandric program - the American heart Association! Here is Cary ROBERTS post on the topic last year when it began 2008Jan30 - American Heart Association Plays a Cruel Trick on Women. And in an even crueler vein, my friend Walter SCHNEIDER of suffered an emergency coronary bypass last Saturday Feb 14! Un beau geste.]

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