I understand that the term PUA (pick Up Artist) refers to a particularly predatory type of dating action that has become contemporaneously associated with modern feminism, especially the variety of cougars and/or divorced women vicariously seeking love and affection "on their terms". This site seems to cater to this rather unfortunate breed and I would speculate that both get exactly what they deserve.
However, this post gives a pretty good try at deconstructing a book ("The Rules: Time-Tested Secrets for Capturing the Heart of Mr. Right" by Sherrie Schneider and Ellen Fein) that I had heard about many years ago (but of course never read - and a good thing too) that caused a huge degree of excitement among the "Oprah set". That of course was in 1995 (as in that is soo 1995!) so M. BARDAMU (who, if this was 1763 - would closely mirror infamous libertine Marquis de Sade) updates us with the other most recent "Girl Guide" (and movie) entitled "He's Just Not That Into You".
He can be very entertaining, but be warned - this is a very twisted view of life and his gutter language reflects it.